A strategic
business unit is a separate, specialised subsystem in the company which acts as
an independent company. markets are diverse, and strategies need to be adaptation
to individual markets. a company is often divided into business units according
to its different products in order to develop and follow a specific strategy.
I think every business or industry is different in the market. As well as the position is not the same with marketing. Thus,
the ability of each business to profitability so
different. It is the duty of the management to invest
in the business
can measured by the potential for
profit basis to
serve as a basis for allocating
resources to each business.
In
social network I will give example, pantip.com, pantown.com, Bloggang.com is
one corporation use a strategic business unit in marketing.
